Born amidst the echoes of beats and harmonies, soni. journeyed down the music rabbit hole at an early age. Beginning with strumming a guitar at nine and playing in various bands during his teens, he established an intimate relationship with music. Yet, this Florida-based musician didn’t limit himself to just one genre. From jazz to funk, metal to lofi, soni.’s artistry has a fluid identity, reflecting his multifaceted persona and eclectic tastes.
One might consider soni.’s stylistic journey as a constant quest for inspiration and self-definition. Stumbling upon the mesmerizing blend of modern hip hop beats with jazz influences in Nujabes’ music in Samurai Champloo’s soundtrack, soni. found his north star. He gradually tilted towards lofi hip-hop production, drawing insights from the artistry of producers like J Dilla and Lindecis. And so, he ventured further into the sonorous universe of lofi, amalgamating his influences into an identity that is distinctly soni.
To a first-time listener, soni.’s music is like a kaleidoscope – varied, rich, and endlessly intriguing. Each project is a new landscape painted with a unique palette, embodying different moods, textures, and styles. His recent release, “I’ll keep going,” is an eclectic blend of lofi hip-hop beats that transcend traditional boundaries. It’s a compilation of sonic stories from the past few years that soni. has loved crafting, embodying the diversity that marks his work.
soni.’s work is more than just aural stimulation; it’s a vessel for connection. From nocturnal and moody tunes to those inspiring carefree grooves, his music aims to reach out, touch the listener’s soul, and provide solace, comfort, or joy in the way they need it most. It’s his hope that within the rhythm and melody, listeners will discover something that resonates with them, encouraging them to dive deeper into his sonic realm.
Inspiration for soni. doesn’t halt at lofi; it extends to an array of jazz artists such as Ryo Fukui, Miles Davis, Bill Evans, Thundercat, Alfa Mist, and Casiopea. Their mastery in jazz, funk, and blues has influenced soni.’s technique, shaping his musical ear, yet he makes sure to avoid imitation, absorbing only those aspects that amplify his originality.
At present, soni. is channeling his creative energies into several projects, from lofi hip-hop beats to instrumental shoegaze/indie rock, and a jazz/funk-based endeavor. Each project will undoubtedly offer a new taste of soni.’s ability to blur the lines between genres and craft music that captures hearts and minds.
As for his fans, soni. may not have any concrete plans for shows or releases at the moment, but his gratitude for those who’ve taken time to explore his work is profound. His sincere hope is that these listeners will stick around to witness the evolving narrative of his musical journey.
“I’ll keep going,” is a testament to soni.’s unyielding spirit. The album is not just a collection of beats and songs, but a reflection of his resilience amidst personal trials, including the pandemic and various health challenges. It serves as a vivid reminder that soni. will keep pushing his creative boundaries and generating music that fuels his forward momentum.
soni. is not just a musician; he’s a storyteller, a voyager, a catalyst for emotion, and a testament to the enduring power of art. As he continues his journey, soni. invites us all to tag along, promising a ride filled with melodious narratives, captivating beats, and a multitude of unique experiences.
Discover the music of soni. on Bandcamp, enjoy his visual stories on Instagram, groove to his beats on TikTok, and immerse yourself in his sonic world on Spotify. One thing is certain: wherever soni.’s journey leads, it’s bound to be a trip worth taking.
