A rich family legacy set the stage for bby ivy’s unique, burgeoning musical career. Encapsulating the very energy that her dad, uncle, and grandpa poured into their guitar chords and melodies, ivy embraced music as a resounding influence from a tender age. This early entrancement transformed her aspiration to follow in her family’s tuneful footsteps; today, she carries the torch, igniting a trailblazing path in alternative pop.
Her ambition is inherently intertwined with her identity – a dreamer who dares to challenge the fickle whispers of scepticism and ignites her potential, overruling the shadows of self-doubt and mental health struggles. Inspired by sensational female powerhouses like Zara Larsson and Rihanna, ivy continues to build a career that echoes their resilient ethos.
Over the summer, she toured with Tungevaag, and exhilaratingly stood as a support act for Conor Maynard on his Sad Boy Summer tour. Such experiences reconfirm her ability not only as an entertainer but also as a soulful artist.
She draws listeners in with her edgy and daring persona, making her alternative-pop tunes resonant, addictive and an intricate reflection of her experiences. Authenticity runs parallel to ivy’s ability to express her emotions through the mesmerising spreads of her lyrics, which portray her life’s reality poignantly. Her music provides an emotional escape yet also acts as a safe harbour for listeners by highlighting sensitive issues.
Embarking on a fresh chapter, ivy’s latest single, “Die For,” was released on August 25th, 2023. The song embodies her vocal prowess and lyrical masterstroke, showcasing her definitive, silky vocals and an enchanting instrumental underlay. The combination adds a ‘can’t-hit-pause’ quality to the track, making it a resonating symphony in the musical universe.
This Norwegian-born, London-based alternative-pop singer-songwriter, who now calls LA home, has been flexing her lyrical muscles since 2020. Her releases have won her millions of streams across music platforms, and a broad and diverse fanbase always eager for what’s next. While ivy’s journey included a fair share of reinvention and introspection due to the persistent battles with anxiety and self-doubt, it’s this journey that’s ultimately emboldened her, helping her draw strength from her truth.
Eager to continue sharing her authentic, musical voice, ivy’s upcoming single, “Play Pretend,” is slated for a September 26th release. Penned during a particularly challenging day, the song promises a raw and honest reflection of her ongoing mental health struggles. This potent theme is often interwoven into her music – a generosity of spirit that she hopes offers crucial comfort and connection for her listeners.
Ergo, bby ivy’s resonant, fearless voice isn’t solely confined to the four walls of recording studios. She has broken those barriers, being unabashedly herself – a beacon of steadfast determination and creativity, making her family’s musical aspirations come to life. She is undoubtedly an exciting artist to watch out for, as she continues to shatter expectations and embraces the power of her true self.
Connect with her on Instagram, Tiktok, Twitter, Youtube, Facebook, and her Website.
