In a fusion of technology and sport, entrepreneur Yury Seliviorstau has launched the world’s first Phygital Basketball Court in Valencia, Spain, through his latest venture, SpotBasket. This innovative project brings together the energy of traditional basketball with the digital dynamics of esports, particularly NBA2K and 3×3 basketball, creating a new genre of sports entertainment.
The Phygital Basketball Court is not just a space but a concept, designed to merge the physical skill of basketball with the interactive strategy of esports. The initiative aims to heighten the player’s experience and attract a wider audience by blending two distinct fan bases into one vibrant community.
At the heart of this launch was an impressive demonstration featuring professional players from local and international teams, showcasing the seamless integration of physical gameplay and digital features. This event not only highlighted the capabilities of the Phygital model but also set the stage for how future sports venues might operate.
SpotBasket offers two membership tiers tailored to different levels of engagement. The standard package, priced at €39 monthly, includes limited access to NBA2K zones, player evaluation tools, and entry to Phygital tournaments, among other features. For more dedicated enthusiasts, the premium package at €89 per month provides enhanced access, including unlimited weekend play on the META Basketball Court, along with all the benefits of the standard plan.
More than just a playing field, SpotBasket is envisioned as a holistic platform for basketball development. Through its app, available on iOS and Android, users can access personalized coaching, undergo skills assessments, and utilize player evaluation software designed to improve their game. This app is a game-changer for basketball enthusiasts, presenting a novel and unrivaled approach to skill development through accessible professional training and expert guidance.
Following the successful introduction in Valencia, plans are in motion to expand the Phygital Basketball Court approach at a global level. The ambition is to establish a network of these innovative courts across Europe, the US, and beyond, broadening the Phygital experience to new audiences and locations.
Yury Seliviorstau’s investment in this venture goes beyond business; it’s about shaping the future of basketball and building a worldwide community that shares a passion for the game, whether played on the court or in a digital arena. As the groundbreaking project progresses, it is set to transform the intersections of sports, technology, and entertainment, pioneering a new direction for the evolution of basketball.
