Out-of-home (OOH) advertising has always been about connecting with audiences where they live and move. But let’s face it, traditional methods have grown repetitive, blending into the background and failing to grab attention as they once did. That’s where LookAdThat steps in, bringing fresh air and fun back to street advertising.
At the heart of the company’s business model is a bold yet simple concept: combine mobility with technology. By equipping individuals with AI-enabled backpacks that feature high resolution screens, GPS modules, and cameras, LookAdThat turns any busy street into a dynamic advertising space.
These backpacks display ads at eye level, blending seamlessly with the flow of people in places like Oxford Street and Soho.
More than just moving billboards, LookAdThat captures data in a fully GDPR-compliant way. Each backpack collects anonymized information, such as audience impressions, perceived gender, age range, mood, and dwelling time, providing brands with valuable insights to improve their campaigns. This means advertisers can see exactly how many people are engaging with their message without compromising anyone’s privacy.
“Advertising should adapt to the people, seamlessly integrating into their routines while delivering meaningful impact,” says co-founder Gianluca Musotti. “Our AI-enabled backpacks represent the evolution of street-level engagement, creating campaigns that are not only visible but truly memorable.”
With its fresh approach, LookAdThat is revitalizing OOH advertising by making it smarter, more interactive, and impossible to ignore.
Last but not least, LookAdThat creates flexible and inclusive job opportunities for everyone. It is the first company in London to pay people simply for walking, allowing individuals to earn a salary while participating in an exciting and innovative advertising model.
After all, advertising should be as dynamic as the streets it’s on and now, thanks to LookAdThat, it finally is.
