Strange Talent Agency has been making a name for itself in Los Angeles since launching in November 2023. Led by agent Soann Guirriec, the boutique agency represents about 30 international DJs and music producers, focusing on what Guirriec calls “building careers from the ground up” rather than simply booking gigs.
The agency’s approach seems to be working. Their roster includes Emanuel Satie, who recently won the ‘Best Producer’ award at the Ibiza DJ Awards, along with artists like Adam Ten, Mita Gami, and collectives such as Scenarios. What’s interesting is how they’ve managed to secure slots at major festivals including Coachella, Electric Daisy Carnival, and III Points in Miami in less than two years of operation—no small feat in an industry where festival bookings can take years to materialize.
Guirriec’s path to running her own agency wasn’t exactly smooth. She started as an intern at a Los Angeles talent management company after moving to the U.S., where language barriers made even answering phones a challenge. “I struggled to understand names and accents over the phone and often had to ask callers to repeat themselves—sometimes they would hang up out of frustration,” she recalls. It’s the kind of humbling start that many industry professionals can relate to, though few talk about it openly.
The thing that stands out about Strange Talent Agency is how closely it operates with Stranger Than — an event production company founded by Tal Ohana in 2017. Stranger Than; has built quite a following over the years, with over 20,000 online fans and events that regularly draw crowds of 3,000 to 12,000 people. They’ve hosted artists like Âme, Dixon, Nina Kraviz, and Black Coffee at unconventional urban venues around LA—the kind of spaces that transform completely once the music starts.
What’s compelling about Strange Talent Agency is their artist development approach. Rather than taking on established acts, they seem to prefer working with emerging talent and helping shape their careers from day one. This includes collaborating with brands like Maccabi House, which has gained recognition through sold-out events at major festivals. It’s a time-intensive strategy that most agencies avoid, but one that’s clearly paying off for the artists willing to put in the work.
The Scenarios collective, formed in 2022 by Emanuel Satie, Maga, Sean Doron, and Tim Engelhardt, exemplifies the agency’s reach. Their showcases span from Tel Aviv to Los Angeles, with upcoming events planned for London, New York, Tokyo, and Bali. It’s ambitious programming that reflects how electronic music has become truly global.
Honestly, Guirriec’s story reflects the broader challenges facing young professionals trying to break into the entertainment industry, particularly those navigating cultural and language barriers. Her agency’s rapid growth suggests there’s real demand for more personalized talent representation in electronic music—something that wasn’t as obvious just a few years ago.
The agency maintains an active presence online through their Instagram, while Guirriec shares updates on her personal Instagram. In an industry where relationships matter as much as talent, that personal touch seems to be working.
