Liubov Fomenko, better known as ETOLUBOV, is making waves in the music scene with a sound that’s all her own. She’s not just churning out tracks; she’s telling stories that stretch across the globe, blending the modern with touches of tradition. Her debut album, “VSELUBOV,” is more than a playlist—it’s an adventure into the heart of what she calls neo-pop, peppered with the rich influences of her heritage from Greece to the Middle East and beyond. It’s a journey that promises to take you through a vibrant mosaic of sounds, each note a reflection of ETOLUBOV’s unique path.
ETOLUBOV, initially hailing from Odesa, Ukraine, and now based in Paris, has transcended geographical boundaries to touch hearts in Turkey, India, Saudi Arabia, and the UAE. Her music—a rich diverse mix of electronic beats, pop sensibilities, and Eastern musical traditions—reflects a life lived between cultures, a journey of exploration and discovery.
“Attraction,” the main hit single from ETOLUBOV, achieved remarkable success by reaching number 33 on the Global Shazam Chart and climbing to 4th on the Alternative Shazam Chart. This feat is particularly impressive given ETOLUBOV’s independent status, without the backing of a powerhouse producer or major label. It raises the question: How will she replicate, or perhaps even surpass, this success with “VSELUBOV”?
The answer lies in the album itself. “VSELUBOV” is a testament to ETOLUBOV’s raw talent/artistry, a blend of potential hits and deep, immersive soundscapes. Supported by a live video, 001SHOW, shot in Bali by renowned Ukrainian director Alan Badoev, the album encapsulates the essence of ETOLUBOV’s vision: a world where everything is love, all is love. This philosophy permeates the album, from its title to the intricacies of its composition.
What sets “VSELUBOV” apart is its ability to maintain a sense of lightness amidst its depth. The arrangements breathe, creating an ambiance that could be categorized as lounge music, yet each of the nine tracks (seven of which are new to listeners) harbors the potential to become a hit. ETOLUBOV’s singing style, characterized by grace rather than power, adds a unique dimension to the album. Her voice, combined with innovative electronic effects, thumping basslines, and authentic Eastern instruments like the Turkish saz, darbuka, and Indian tabla, creates a soundscape that is both distinctive and enchanting.
ETOLUBOV’s journey in music began in her childhood in Odesa, nurtured by supportive parents and a natural talent for melody. Her musical career, which officially started in 2021 with the debut single “Zagadala,” has been marked by a series of successful releases, each accompanied by visually captivating music videos, often in collaboration with Alan Badoev. Her track “Pritiazhenie” emerged as a milestone, capturing the attention of millions and demonstrating ETOLUBOV’s ability to resonate across cultures.
The success of “Pritiazhenie” and subsequent singles led to a contract with Warner Music Group, marking a significant milestone in ETOLUBOV’s career. The release of “Mango” and its music video, shot in the Seychelles, showcased ETOLUBOV’s global appeal and artistic vision.
“VSELUBOV” represents more than just a debut album; it’s a declaration of ETOLUBOV’s identity as an artist and her commitment to exploring and expanding the boundaries of music. It reflects her journey from the streets of Odesa to the global stage, a journey fueled by an unwavering belief in love and the transformative power of music.
As ETOLUBOV continues to enchant listeners around the world, her debut album stands as a pillar of her artistic evolution and a promise of what’s yet to come. “VSELUBOV” is not just an album to listen to; it’s an experience to be felt, a journey to be embarked upon, and a love letter to the world.
Follow ETOLUBOV on her musical journey through her Instagram, Facebook, TikTok, YouTube, and official website.
