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For iurisEkero, Music Is Memory Made Tangible

The Industry Times Staff by The Industry Times Staff
1 year ago
in Entertainment, Music
Reading Time: 3 mins read
iurisEkero

iurisEkero

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The night before we speak, iurisEkero was up late in his studio, chasing what he calls “the glitch of memories”—those fragments of experience that slip between conscious thought and feeling. It’s an apt metaphor for the Argentine singer-songwriter’s approach to pop music, which lives somewhere between Mendoza’s wine country and the sleek production rooms of the United States.

“I don’t make music to sound loud,” he says from his current base in the States. “I make music to sound deep.”

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That depth comes naturally to someone raised in a household where music was currency. His grandfather recorded albums as a vocalist; his father played trumpet. But iurisEkero—isn’t interested in nostalgia. His new single “This Summer Night,” released August 19th, pulses with contemporary synths while maintaining an emotional core that feels distinctly personal.

The track arrives as iurisEkero’s streaming numbers approach surprising milestones. Nearly three million Spotify plays. Over a million YouTube views. For an independent artist splitting time between continents, these aren’t small achievements. Yet he seems genuinely bewildered by the metrics.

“I really can’t believe those numbers,” he admits. “I don’t even understand them; I just enjoy and am grateful.”

What he does understand is the emotional transaction at the heart of his work. Cities at night, red wine, shared silences—these aren’t just inspirations but ingredients in what he describes as atmospheric pop designed to stop time. His catalog, including tracks like “The Sun, The Wine and You” and “Midnight Drive,” reveals an artist more interested in texture than trends.

“I hope that after listening to my music, you feel that urge to listen to it again,” he explains, then pauses to clarify. “Whether to remember a love, to dance, or to wait for that person who hasn’t arrived yet.”

Even songs about relationships ending carry what he calls “a very positive” energy—optimism filtered through electronic landscapes and ethereal vocals. It’s a balance he’s exploring further on his upcoming album, which will feature several guest artists.

The bicultural perspective shapes everything. There’s Latin warmth in the melodies, American precision in the production. It’s not fusion so much as conversation—two musical languages speaking simultaneously about universal experiences. For someone who describes himself simply as a “sound explorer and producer,” iurisEkero seems to have found his coordinates.

His music is available on YouTube Music, Spotify, Amazon Music, Apple Music, and Tidal. More at his official website and Instagram.

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