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The Sound of Success: Selah Avery’s Journey to Grammy Consideration

The Industry Times Staff by The Industry Times Staff
3 years ago
in Entertainment, Music
Reading Time: 3 mins read
Selah Avery
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Emerging from the shimmering shadows of gospel, house, and soul, Selah Avery has emerged as a recording artist extraordinaire whose voice has rippled through the music industry, earning her rightful place among Grammy considerations and the top charts. Signed to Peezy Tech Music, the brainchild of CEO and producer prodigy Sam Peezy, Avery has been painting lyrical landscapes since the tender age of six.

Born to a life of rhythm and rhyme, this musical dynamo quickly ascended the ranks from her earliest songwriting days at age twelve to a dual victory at Harlem’s legendary Apollo Theater. With her Grammy-nominated husband, Sam Peezy, the dynamic duo has labored over their sonic architecture for over two decades, piecing together a musical mosaic that melds modified House, Afrobeat, Neo Soul, R&B, and inspirational soundscapes.

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In an era when songwriting often takes a backseat to sound production, Selah stands as a defiant beacon of the traditional art of storytelling. She draws inspiration from the biblical term ‘Selah’ – a call to pause, reflect, and listen – a metaphor that harmoniously threads through her work. Her songs serve as modern-day parables, eliciting thought and emotion in a playfully introspective exploration of the human condition.

Among Avery’s vocal Muses are powerhouse talents like Lalah Hathaway, Anita Baker, Jill Scott, Erykah Badu, Whitney Houston, and Sarah Vaughan. Their influence echoes in Selah’s soulful vocal timbre and range, yet her sound remains distinctively her own, bearing testament to a divine talent that she credits to God.

Selah’s breakout moment arrived in 2020 with her addictive single “In My Purse” from the album “FEAR LESS”, which enjoyed a seismic reception, particularly among UK DJs and House/Soul enthusiasts. This success catapulted her to her first Grammy consideration.

Moving from strength to strength, Avery introduced her audience to a fresh rhythmic narrative with her 2021 album “Fearless Vibes”, featuring the single “Stay Sleep”. The album, much like its title, serves as a rallying call to chase dreams fearlessly and unapologetically, wrapped in a package of house and Afrobeat grooves.

Not only did her music strike a chord with listeners, but it also resonated within the fashion industry, earning Avery her first product endorsement from African handbag brand ‘Minku’. Her single, “In My Purse (Minku Mix)”, was touted as the 2020’s answer to Beyoncé’s “Upgrade You” by the Minku writers, further cementing Selah’s ever-growing influence.

In recognition of her distinctive sound and undeniable talent, Selah was honored with Grammy consideration in 2020 for Best New Artist and in 2021 for Best Dance Album, alongside nominations in five categories at the 2022 Gospel Choice Music Awards.

Beyond the realm of music, Avery, known also as Clarissa Ellison, has showcased her versatility on the small screen, notably appearing in TV One’s hit show, “Fatal Attraction”, and various national commercials.

Despite her soaring musical success, Selah remains grounded by her faith, serving as an ordained Apostle and co-Pastor of a church in Atlanta. In her journey, she demonstrates the delicate balance of a successful musical career while nurturing her spirituality.

In the end, Selah Avery’s rise is not simply a story of musical prowess, but a narrative of passion, faith, and unyielding determination. As she carves out her path, Avery not only revives the timeless tradition of storytelling in music but does so with an invigorating blend of sounds and styles that feels uniquely her own.

Want to hear the latest? Check out her recent track, “Gas Is High” here.

Connect with Selah Avery to join her on this awe-inspiring musical journey.

Facebook: https://www.facebook.com/cherylselahavery/
Instagram: http://www.instagram.com/selahavery
Twitter: https://twitter.com/SELAHAVERY
Youtube: https://www.youtube.com/channel/UCvn0mjbGh40nFM6184ONQPg
TikTok: https://www.tiktok.com/@selahavery
Website: https://www.selahavery.com/
Peezy Tech Music: https://www.peezytechmusic.com/

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