Some founders announce themselves with launch events and LinkedIn manifestos. Anto Markunovic isn’t one of them. The Graz-based entrepreneur runs Emporiant without the noise that usually surrounds creative-tech ventures, and that’s part of what makes the company worth paying attention to.
Emporiant operates across three areas that most agencies treat as separate businesses: marketing strategy, performance advertising, and video production. Markunovic merges them on purpose. The video is cinematic rather than ad-shop functional. The campaign uses that creative to test what actually triggers a reaction. The strategy adjusts based on what the data shows. It’s a closed loop rather than a pipeline of handoffs, and it’s the kind of structure you can only build when one person is accountable for all three. The work is built for brands that want to be remembered rather than just noticed.
“Most companies arise from an opportunity,” Anto Markunovic says. “Emporiant arose from frustration.” He spent 14 years in production before moving into performance marketing, and the company came out of watching how often those two disciplines fail to talk to each other. Content gets made in one room. Ads get bought in another. The strategy sits on a slide deck nobody updates. His pitch is that none of that works, and the alternative is what he calls “one system, one responsibility.”
In practice that means clients deal with him directly. No account managers. No juniors picking up the strategy calls. It sounds like a small detail until you remember how most agencies are structured.
What’s worth noting is the constraint he’s operating under. Anto Markunovic relocated to Austria and works full-time while building Emporiant in parallel. Every client has come through word of mouth. Every system inside the company was built in the hours that remained after everything else. You’d expect that kind of setup to produce slow, scattered output. Instead it’s produced something tighter than most full-time agencies, partly because there’s no time for waste.
The work itself reflects that discipline. Content gets developed specifically for testing in Meta campaigns. Performance data, cost-per-lead, demand patterns, all of it gets analyzed weekly. “Every campaign becomes a feedback system,” Markunovic explains. “Every piece of content becomes a hypothesis.” If something works, it scales. If it doesn’t, it shapes the next iteration. The company carries a 5.0 Google rating, a Media Innovator Award from 2025, and WKO registration in Austria.
But the agency is only part of what he’s building. There’s a digital shop where Emporiant’s internal frameworks get packaged into eBooks and playbooks, covering Meta and Google ad setups, funnel structures, and content strategy templates. There’s a white-label arm in development. And then there’s Entvisek, which is where the ambition gets more interesting.
Entvisek is an AI suite built entirely in-house and hosted locally. No third-party cloud infrastructure, no data leaving home soil. In the DACH region, where data residency is a real business concern, a locally-hosted AI tool is more than a technical preference. It gives businesses the capabilities of modern AI without handing their data to foreign servers, and that’s a proposition most competitors in the region can’t match.
Anto Markunovic’s broader philosophy lands in a single line he uses often. “The future isn’t imagined,” he says. “The future is built.” Coming from most founders that would read as marketing copy. Coming from someone who’s spent years working through what conversion actually looks like, who’s grinding out a company on the side while keeping a day job, it lands differently.
You can find more of his thinking on Instagram.
