As we surf through the sonic waves of the contemporary music scene, it’s hard to ignore the impressive rumblings generated by Sterlen Roberts’ upcoming single, “TIME ON IT”, which is slated to be released on August 24th. Nestled between the gritty hip-hop roots and the luscious R&B branches, the single is causing a seismic shift, with tremors of excitement echoing across the industry’s landscape.
Born and nurtured in the nurturing cradle of Oakland, Roberts is no stranger to the industry’s hustle and grind. His formative years in music found him bobbing in the tide of local radio, with his songs given airplay on 107.7 & 94.9. Thanks to Narada Michael Walden, Roberts’ raw talent was polished, setting him on a path to the more significant vistas that have come to define his career. From a music video premiere on BET to rubbing shoulders with industry titans like Flo-rida and Keyshia Cole, Roberts’ journey is a testament to the enduring power of perseverance and the relentless pursuit of mastery.
Roberts’ music is a colorful tapestry woven from the threads of various influences. From Gospel stalwarts like Walter Hawkins & Edwin Hawkins to Hip-Hop luminaries like Jay Z, Too Short, Dr. Dre, and a sprinkle of pop elements from Stevie Wonder and PJ Morton, it’s clear that Roberts’ artistry is an eclectic potpourri of auditory delights. His father, Steven Roberts, author of the Gospel classic “Nobody but Jesus”, also left a profound impact, grounding Roberts’ music in an undeniable authenticity that resonates deeply with listeners.
The upcoming single, “TIME ON IT”, is primed to make a splash, embodying the ambitious evolution of the OaklandtoParis Music Group. The recent merger with Bungalo Records sets a powerful stage for this much-anticipated release. On this track, Roberts’ creative prowess is on full display, demonstrating not just his performing ability but his exceptional skills behind the scenes as well. He masterfully produces and programs the track, proving that his understanding of music goes beyond the microphone. His unique rap adds a textured layer to the piece, cutting through with a melody that is as compelling as it is catchy.
The song is also blessed by the presence of other talented artists, further enhancing its allure. Kaii Aka Chase Farley, an R&B singer hailing from ATL, lends his vocal prowess to the track. Similarly, the female R&B writer Jawnwithgreenhair adds her magical touch, beautifully complementing the musical ensemble. These collaborations bring additional depth and richness to the single, an illustration of Roberts’ knack for fusing different elements to create an impressive whole.
To ensure the highest level of technical refinement, Grammy-nominated engineer Rome Palermo was brought on board. Palermo has helped mix and master the song, ensuring that every beat, every note, and every word resonates perfectly. His refined ear and extraordinary technical skills played a significant role in shaping the final product. Thus, “TIME ON IT” is not just a song; it is a carefully crafted piece of art – a testament to collective genius and individual creativity.
The song is already available for preview on Roberts’ website, and it’s evident why the buzz around it is so deafening. “TIME ON IT” pulsates with an infectious rhythm, seamlessly blending the energy of hip-hop with the soulful depth of R&B and the feel-good vibes of pop. It’s a musical feast that promises to satisfy listeners’ every mood. A music video is also in the pipeline, adding a visual layer to an already tantalizing project.
But this single is merely the opening act. Roberts is currently working on his first self-titled debut album, a gargantuan 22-track project that promises to further cement his place in the industry. As we continue to surf through the endless sonic waves, it’s clear that Roberts’ wave is one to ride. With a refreshing approach to music-making and an unwavering commitment to satisfying his listeners, there’s no doubt that Sterlen Roberts is a name we’ll continue to see on our radars.
In this whirlwind of creativity, “TIME ON IT” is more than just another single. It’s a milestone in Roberts’ journey, a testament to his growth as an artist, and a resounding affirmation of his spot in the industry. Mark your calendars for August 24th and prepare to embark on a musical journey like no other. And while you’re at it, make sure to stay tuned for updates on Roberts’ debut album and upcoming shows. With Roberts, one thing is sure – the music never stops.
You can keep up with Sterlen Roberts and his upcoming projects on his website. Here’s to keeping time with the music!
