Liubov Fomenko, better known as ETOLUBOV, has carved out a sound that’s distinctly her own. She’s not just churning out tracks; she’s telling stories that stretch across the globe, blending modern production with traditional influences. Her debut album, “VSELUBOV,” is more than a collection of songs—it’s a deep dive into what she calls neo-pop, drawing from her heritage spanning Greece to the Middle East and beyond. Each track reflects ETOLUBOV’s singular musical perspective.
ETOLUBOV, originally from Odesa, Ukraine, and now based in Paris, has built a following that extends to Turkey, India, Saudi Arabia, and the UAE. Her music—mixing electronic beats, pop hooks, and Eastern musical traditions—reflects a life lived between cultures, shaped by constant exploration.
“Attraction,” ETOLUBOV’s breakthrough single, hit number 33 on the Global Shazam Chart and climbed to 4th on the Alternative Shazam Chart. That’s significant for an independent artist without major label backing. The question now: Can she match or exceed that momentum with “VSELUBOV”?
The album itself makes a strong case. “VSELUBOV” showcases ETOLUBOV’s artistry through a blend of potential hits and immersive soundscapes. The album’s accompanied by a live video, 001SHOW, shot in Bali by Ukrainian director Alan Badoev. The album’s title translates to “all is love,” a philosophy that runs through every track and informs the entire project.
What sets “VSELUBOV” apart is its ability to stay light while exploring substantial depth. The arrangements breathe, creating an ambiance that leans toward lounge music, yet each of the nine tracks (seven of which are new) has hit potential. ETOLUBOV’s vocal approach favors grace over power, which gives the album a distinct quality. Her voice, paired with innovative electronic effects, heavy basslines, and authentic Eastern instruments like the Turkish saz, darbuka, and Indian tabla, creates something genuinely fresh.
ETOLUBOV’s musical path started in childhood in Odesa, supported by her parents and driven by natural melodic instincts. Her career officially launched in 2021 with the debut single “Zagadala” and has progressed through a series of successful releases, each paired with visually striking music videos, many in collaboration with Badoev. Her track “Pritiazhenie” became a turning point, connecting with millions of listeners and proving ETOLUBOV’s cross-cultural appeal.
The success of “Pritiazhenie” and later singles led to a contract with Warner Music Group, a major step in ETOLUBOV’s career trajectory. The release of “Mango” and its music video, shot in the Seychelles, further confirmed her global appeal and artistic vision.
“VSELUBOV” is more than a debut album; it’s ETOLUBOV defining herself as an artist and committing to pushing musical boundaries. It captures her path from Odesa to the international stage, driven by her belief in love and music’s transformative capacity.
As ETOLUBOV continues building her audience worldwide, this debut album marks where she is now and hints at where she’s headed. “VSELUBOV” isn’t just something to listen to; it’s meant to be felt, experienced as a complete journey.
Follow ETOLUBOV on her musical journey through her Instagram, Facebook, TikTok, YouTube, and official website.
