Emergency Tiara, the Tokyo-raised and New York City-based pop artist, is making waves with her infectious new summer hit, “Yum.” Known offstage as Juri, this rising star has crafted a sound that’s both nostalgic and refreshingly modern, blending retro pop with danceable beats that are impossible to resist. If you’re in search of the perfect song to soundtrack your summer, “Yum” is the track you need on repeat—it’s sexy, addictive, and just the right amount of silly.
“Yum” captures the thrill and playfulness of summer romance with a fun, flirty energy that’s hard to come by in today’s music scene. The song is a delicious ode to falling for hot gay guys, capturing that intoxicating blend of admiration and desire with a wink and a smile. It’s the kind of track that makes you want to throw on your best outfit, hit the dance floor, and lose yourself in the moment.
Emergency Tiara’s music isn’t just about catchy tunes, though. It’s about creating a world where everyone feels like the star of their own movie. Her retro-inspired pop songs transport listeners back to a time when pop was all about fun, fantasy, and pure, unadulterated joy. There’s something deeply nostalgic about her sound, yet it remains wholly original—she’s not just rehashing the past, but reimagining it for a new generation.
Juri’s journey to the stage has been nothing short of remarkable. From Tokyo to the Big Apple, she’s carved out a niche for herself in the music industry, performing at some of the most high-profile events in fashion and entertainment. Her performances at London Fashion Week, Dolce & Gabbana, and Fendi events, as well as her appearances on festival stages at NYC Pride, Chicago Pride, and Primavera Barcelona, have all contributed to her growing reputation as a dynamic and unforgettable performer.
In a sea of emerging talent, Emergency Tiara stands out for her ability to create music that feels like a perfect escape. “Yum” is just the latest example of her unique blend of retro pop and modern sensibility—a track that’s sure to become a summer anthem for anyone who loves to dance, dream, and fall in love. Whether you’re a longtime fan or new to her music, Emergency Tiara is an artist you won’t want to miss.
Listen to the track on Spotify, here.
