There’s something magical happening on Wardour Street in the heart of Soho. A chocolate café called Cocomelt has been quietly making waves among dessert enthusiasts, and frankly, it’s easy to see why. Cocomelt, which opened its doors following founder Sarah’s departure from corporate finance, has established itself as a destination for those seeking both traditional chocolate treats and Instagram-worthy creations.
The café operates on a walk-in basis 364 days a year, serving customers from morning through late evening. Now, here’s where things get interesting. What truly sets Cocomelt apart isn’t just the quality—though the Belgian chocolate flowing through those eye-catching window fountains certainly doesn’t hurt—but rather their willingness to completely reimagine what dessert can be. Take their viral sushi crepes, for instance. It sounds almost absurd when you first hear about it—delicate crepes transformed into sushi-style rolls, stuffed with brownies, bananas, and strawberries, then drowning in that gorgeous Belgian chocolate. Yet somehow, it works brilliantly.
The story behind Cocomelt is refreshingly straightforward. Sarah, the café’s founder, was simply frustrated by what she couldn’t find in London’s dessert scene. After spending years in finance, crunching numbers and working through endless Excel sheets, she decided enough was enough. “For the longest time, I was on the lookout to find a chocolate cafe that served incredible desserts and offered a cozy space to hang out with my friends,” she explained. But it’s not all about the weird and wonderful creations. The café hasn’t forgotten about the classics either. Their hand-dipped chocolate strawberries have become something of a local legend, and for good reason. Whether you grab one individually or go for a whole cup smothered in premium Belgian chocolate, they’re consistently excellent.
The beverage game is equally impressive. Those fresh-canned drinks everyone’s been posting about on social media? They’re made right there in front of you. Milkshakes and iced chocolates pull directly from the fountain chocolate, while their matcha lattes get sweetened with everything from condensed milk to soft serve. There’s something undeniably satisfying about watching your drink come together from scratch.
What’s particularly smart about Cocomelt’s approach is how they’ve balanced accessibility with exclusivity. Sure, it’s walk-in only if you want to sit and soak up the atmosphere, but they’ve made sure London residents can get their fix through pickup and delivery services that typically arrive within an hour. It’s this kind of practical thinking that suggests the business brain behind the operation hasn’t completely abandoned those finance skills. The corporate side of things tells an interesting story too. Companies like ghd, NatWest, and Skyscanner have all turned to Cocomelt for custom dessert experiences, whether for product launches or brand collaborations. There’s something to be said for a dessert shop that can hold its own in the boardroom while still serving sushi crepes to teenagers on their lunch break.
Perhaps what’s most impressive, though, is how seriously they take dietary inclusivity. Almost everything is nut-free (except the brownies, which are clearly marked), and they’ve got proper protocols in place for cross-contamination concerns. Vegan customers aren’t left with just one sad option either—dark chocolate fruit sticks and drinks made with alternative milks ensure everyone gets to participate in the fun. Even their marshmallows are Halal certified, and you won’t find a drop of alcohol in any dessert.
Looking ahead, the franchise opportunities they’re exploring across Europe, the Middle East, and North America suggest bigger ambitions. It’ll be interesting to see whether the Cocomelt magic translates across different cultures and markets.
The press attention certainly hasn’t hurt their cause. Features in TimeOut, The Infatuation, and Secret London have helped spread the word, while their presence on Instagram, TikTok, and Facebook continues to showcase those impossibly photogenic creations to an ever-growing audience.
In many ways, Cocomelt represents exactly what London’s food scene does best—taking something familiar and making it unexpectedly brilliant. It’s not trying to reinvent chocolate or coffee; it’s just asking “what if we made this more fun?” The result is a space that somehow manages to satisfy both your sweet tooth and your Instagram algorithm, which, let’s be honest, is no small feat in 2025.
For those curious about experiencing it themselves, more details about the menu and ordering options are available through their website. Their tagline, “consider your mood lifted,” might sound like marketing speak, but after seeing the genuine joy on customers’ faces as they bite into a sushi crepe for the first time, it’s hard to argue with the sentiment.
